AI cart-recovery that writes a personal email for every customer

The challenge

Stores lose around 70% of carts, and generic “you left something behind” blasts barely move the needle — they feel like spam and ignore what the shopper actually wanted. Worse, naïve automations can email people who already bought, or promise discounts that don't exist.

What I built

An automation that treats every abandoned cart individually. The AI writes a short, on-brand email that names the exact products left behind and offers help — then it sends, logs, and alerts the team, all hands-free.

• Personal, not templated: each email references the customer's actual items.
• On-brand & honest: the AI is instructed never to invent discounts or promises.
• Won't misfire: skips empty/junk carts and re-checks orders so it never emails someone who already purchased.

How it works

• Triggers on an abandoned Shopify checkout.
• Pulls the customer's items and cart value.
• Claude writes a tailored recovery email naming the products and offering sizing help.
• Sends to the customer and pings the team in Slack.
• Waits, then re-checks orders — if they've purchased, it stays quiet.

The impact

• Recovers lost revenue with emails that read like a person wrote them — not a blast.
• Protects the brand: no invented offers, no emailing existing buyers.
• Runs itself, and frees the team from manual follow-up.
• Wired to your store in about two weeks — then it just runs.

Tech

Shown here as a working demo on a sample DTC brand (“Northwind Threads”), including a Shopify-native version with a wait + purchase re-check. The same flow wires to your real store.